HIT: Heuristic Ideation Technique, a Systematic Procedure for New Product Search with an Experimental Application in the Food Processing Industry |
Contents
Importance of Search in the New Product Process | 11 |
B The Significance of Search in the New Product Process | 15 |
The Costs of Ineffective Search | 19 |
Copyright | |
3 other sections not shown
Common terms and phrases
A₁ acceptable Allen Newell alternative solutions analysis approach assumption behavior brainstorming Buzzell CHAPTER characteristics combinations concept consumer needs consumer sovereignty CORN CORNELL CORNELL FOUNDED CORNELL CORNELL UNIVERSITY CORNELL EZRA CORNELL LIBRARY CORNELL UNIVE cost creative process creative techniques criteria decision defined economic employed existing products EZRA CORNEL failure firm Food Processing Industry food products FOUNDED CORNELL CORNELL FOUNDED LIBRARY FOUNDED UNIVERSITY given Heuristic Programming ideation individual inputs IZRA Judgement Sampling LIBRARY CORNELL limited major method need research net present value objectives obtained opportunity cost optimal OUNDED percent Philip Kotler population potential power set problem formulation problem-solving procedure product ideas product search proposed relevant factors represent repurchase research and development Rule sample screening selection heuristics solving specific heuristics step sub-population suggest Synectics systematic Theodore Levitt theory toaster UNIVE CORNELL UNIVERSITY UNIVE