Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers : Edited and Selected from the Inaugural Conference, November, 2003

Dr. Brenda G. Pitts is a graduate of the University of Alabama. She is currently with the faculty of sport management at Florida State University. She teaches undergraduate and graduate courses, including Sport Marketing, Sport Administration, and Research in Sport Administration. She has taught Sport Marketing around the world, in such areas as Hong Kong, Singapore, and Malaysia, and has been invited to teach in South Africa. Her research has been published in various journals, including the Journal of Sport Management, Sport Marketing Quarterly, Journal of Sport and Social Issues, Leisure Information Quarterly, Journal of Legal Aspects of Sport, and Women in Sport and Physical Activity Journal. Dr. Pitts is the coauthor of Fundamentals of Sport Marketing and has coauthored a book chapter titled "Strategic Sport Marketing: Case Analysis." She also cowrote and edited the textbook, Case Studies in Sport Marketing. Currently, she is working on two books addressing the lesbian and gay sport market. Dr. Pitts has given a number of scholarly presentations at national and international professional conferences. Her research foci include sport marketing, sport management curriculum, and sport and sport management in the lesbian and gay community. Dr. Pitts' professional contributions include her organization of the first research conference on lesbian and gay people and sport, held in conjunction with the Gay Games IV in New York in 1994. Additionally, she served the North American Society for Sport Management as an officer for 5 years, served as cochair of the NASPE-NASSM Task Force on Sport Management Curriculum Standards for 7 years, and was a member of the Sport Management Program Review Council for 3 years.