books.google.com.au - What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from...http://books.google.com.au/books/about/The_Long_Tail.html?id=-6kY4CW0lAIC&utm_source=gb-gplus-shareThe Long Tail
