Multivariate Data Analysis

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Prentice Hall, 1998 - Multivariate analysis - 730 pages
For graduate courses in Marketing Research, Research Design and Data Analysis. For the non-statistician, this applications-oriented introduction to multivariate analysis reduces the amount of statistical notation and terminology used while focusing on the fundamental concepts that affect the use of specific techniques.

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Multivariate Data Analysis
Joseph F. Hair
No preview available - 1998

About the author (1998)

Joseph F. Hair is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association and Southwestern Marketing Association. He has authored 30 books, monographs, and cases, and over 60 articles in scholarly journals. He serves on the editorial review boards of several journals and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair serves as a consultant to many businesses.

Bibliographic information

TitleMultivariate Data Analysis
AuthorJoseph F. Hair
Edition5, illustrated
PublisherPrentice Hall, 1998
ISBN0138948585, 9780138948580
Length730 pages
  
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