books.google.com.au - "Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people...http://books.google.com.au/books/about/Organic_Inc.html?id=0pMzNMcnW58C&q=processed&utm_source=gb-gplus-shareOrganic, Inc.