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The Social Media Bible:

Tactics, Tools, and Strategies for Business Success
Front Cover
22 Reviews
John Wiley & Sons, May 8, 2012 - Business & Economics - 640 pages
The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google's search engine algorithms
  • More information on plug-ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

  

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Review: The Social Media Bible: Tactics, Tools, And Strategies For Business Success

User Review  - Nikolay Todorov - Goodreads

The book is good. It offers a full and wide view over the social media industry, the channels, the tools. It is very good for those who are just starting in this area although I will not recommend it to the more advanced audience. Bottom line it is a good read. Read full review

Review: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

User Review - Goodreads

Great read, lots to take in, skimmed some sections, a back and forth book.

All 19 reviews »

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Selected pages

Contents

Tactics and Tools
1
What Is Social Media?
3
Say Hello to Social Networking
25
Its Not Your Fathers EMail
61
The World of Web Pages
85
The Internet Forum
117
The Ubiquitous Blog
141
The Wisdom of the Wiki
167
Virtual WorldsReal Impact
339
Virtual Gaming
371
RSSReally Simple Syndication Made Simple
397
Spotlight on Search Search Engine Optimization
411
Marketing Yourself Search Engine Marketing
441
The Formidable Fourth Screen Mobile
457
Let the Conversation Begin Interpersonal
487
PART II
533

A Picture Is Worth a Thousand Words Photo Sharing
187
Talking about the Podcast Audio Create
207
Got Audio? Audio Sharing
233
Watch Out for Vlogs Video Create
253
Got Video? Video Sharing
273
Thumbs Up for Microblogging
289
Live from AnywhereIts Livecasting
317
Analyze Your Existing Media
539
The Social Media Trinity
551
Integrate Strategies
565
Identify Resources
577
Implement and Measurement
589
INDEX
601
Copyright

Common terms and phrases

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About the author (2012)

Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

Bibliographic information

QR code for The Social Media Bible
TitleThe Social Media Bible: Tactics, Tools, and Strategies for Business Success
Wiley Desktop Editions
AuthorLon Safko
Edition3, illustrated
PublisherJohn Wiley & Sons, 2012
ISBN1118269748, 9781118269749
Length640 pages
Subjects ›  › 

Business & Economics / E-Commerce / Internet Marketing
Business & Economics / Sales & Selling / General
Computers / Web / Social Networking
  
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