EasyJet: The Story of Britain's Biggest Low-cost AirlineThe first book about this phenomenally successful budget airline. Aurum's 2004 book on the rise of Ryanair has already sold 20,000 copies; ITV primetime reality TV series Airline about easyJet gains a huge audience; By a distinguished international journalist; Comprehensive interviews with everyone from pilots to cabin crew and top airline industry competitors; Impulse-buy price for airport bookshop market The low-cost aviation market in Britain took off thanks to two airlines: easyJet, based at Luton, and Ireland's Ryanair. Aurum has already had huge success with its 2004 book on Ryanair, which was a number-one bestseller in Ireland and is now in its seventh printing. Now, it publishes the first account of the rise of easyJet. easyJet has always been a colourful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Oannou, and its bright orange planes and publicity material. |
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Air Berlin Air France Air Lib Airbus Airbus A319s aircraft airline industry airline's Amsterdam analyst announced aviation BA's Barcelona Belfast bmibaby Boeing British Airways budget airlines budget carriers cabin crew Cassani cent charges cheap flights chief executive competition costs customers deal delays destinations Deutsche BA easyGroup easyJet and Ryanair easyJet flight easyJet passengers easyJet shares easyJet.com employees Europe Europe's European expand fleet flew Gatwick German Glasgow Go's Hapag-Lloyd Express holiday Icelandair increase Internet investment investors Liverpool London low fares low-cost airlines low-cost carriers low-fare Lufthansa Luton Airport Meanwhile million passengers months no-frills airline O'Leary offer on-board operating orange Paris passenger numbers Philipa pilots planes planned Prague profits revenues routes Ryanair seats sell shareholder short-haul staff stag parties Stansted started Stelios Stelios's takeover Tallinn tickets told traditional airlines Webster weekend
References to this book
Globalization and Regional Integration: The Origins, Development and Impact ... Alan P. Dobson No preview available - 2007 |