Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business IdeasAs one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.
Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.” |
Contents
AAA AUTO PARTS | 1 |
ARTISTS CARE ABOUT THE | 7 |
BON JOVI AND THE PIRATES | 14 |
BURGERVILLE | 20 |
CLIFF CLIMBING PLEASE DONT FALL OFF | 33 |
COOKIES AND THE TECHNICAL IGNORANCE OF JOE SURFER | 50 |
DIGITAL DIVIDE THE | 63 |
DING | 65 |
PLEASE DONT MAKE ME FEEL SO STUPID | 169 |
PROMOTIONS | 175 |
QUALITY | 183 |
RESPECT AND THE FULLER BRUSH MAN | 192 |
RIFTING | 194 |
SECRETS TO SUCCESS | 208 |
SOY LUCK CLUB | 221 |
TELEVISION IS THE NEW NORMAL | 233 |
DOUGHNUTS | 75 |
FEEDBACK HOW TO GIVE | 81 |
FLUFFERNUTTER | 98 |
GMAIL | 104 |
HEINLEIN | 110 |
JETBLUE | 119 |
MAYBEPROOFING YOUR ORGANIZATION | 134 |
THE NEEDLE THE VISE AND THE BABY RATTLE | 149 |
OPTIMISM | 156 |
PEZ AND LITHUANIAN LANGUAGE RECORDS | 162 |
TRADITION | 239 |
UGLY THE WEB IS | 246 |
WAKEUP CALLS A WAKEUP CALL ABOUT | 253 |
WHAT THEN? | 259 |
WORDS | 265 |
YAK SHAVING | 271 |
YOU ARE YOUR REFERENCES | 272 |
ACKNOWLEDGMENTS | 311 |
Other editions - View all
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Seth Godin No preview available - 2006 |