Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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Review: Influence: The Psychology of PersuasionUser Review - Ryan Dejonghe - Goodreads
This is not THE SECRET. After reading THE SECRET, and after suffering its onslaught of quote boxes, I sought a book that spoke the same language, but in a more coherent manner. The top-rated negative ... Read full review
Review: Influence: The Psychology of PersuasionUser Review - Emil Tabakov - Goodreads
Great book! Explains theory with a lot of real life examples. As I read it, I started noticing behavior patterns around me and this helps a lot. Read full review
The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
Limited preview - 1996