Influence

Front Cover
HarperCollins, Jun 2, 2009 - Self-Help - 336 pages
631 Reviews

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

  

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5 stars
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4 stars
221
3 stars
95
2 stars
18
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Practical advice backed up by research & anecdotes. - Goodreads
The research was sorely lacking. - Goodreads
Interesting and compact insight - Goodreads
This book is fascinating and so easy to read. - Goodreads
My caution is to be wary of all the advice though. - Goodreads
Interesting, educational, but a little sad. - Goodreads

Review: Influence: The Psychology of Persuasion

User Review  - Ryan Dejonghe - Goodreads

This is not THE SECRET. After reading THE SECRET, and after suffering its onslaught of quote boxes, I sought a book that spoke the same language, but in a more coherent manner. The top-rated negative ... Read full review

Review: Influence: The Psychology of Persuasion

User Review  - Emil Tabakov - Goodreads

Great book! Explains theory with a lot of real life examples. As I read it, I started noticing behavior patterns around me and this helps a lot. Read full review

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Contents

z Reciprocationz T2e Old Give and Take and Take
17
Hobgoblin of IJe Mind
114
T1e Fnend_ly TJief
167
Dimed De_emu
208
NOTES
281
BIBLIOGRAPHY
293
INDEX
311
Copyright

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About the author (2009)

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Bibliographic information