Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.
What people are saying - Write a review
Review: Influence: Science and PracticeUser Review - Fred - Goodreads
It was fine but nothing new. Read full review
Review: Influence: Science and PracticeUser Review - Danijel Brestovac - Goodreads
Influence pg. 4- a well known principle of human behavior says that when we ask someone to do up a favor we will be more successful if we provide a reason. Pg. 33-34 - or, more generally, why should ... Read full review
The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
Limited preview - 1996
Persuasion: Psychological Insights and Perspectives
Timothy C. Brock,Melanie C. Green
No preview available - 2005