Influence (Google eBook)

Front Cover
Harper Collins, Jun 2, 2009 - Self-Help - 336 pages
471 Reviews

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.


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Practical advice backed up by research & anecdotes. - Goodreads
The research was sorely lacking. - Goodreads
Interesting and compact insight - Goodreads
Great book with great insight. - Goodreads
The book is easy to read and quite enlightening. - Goodreads
The style of writing is breezy and narrative. - Goodreads

Review: Influence: Science and Practice

User Review  - Fabian Shughuli - Goodreads

I love the insight and richness of material presented in this book. An absolute must read for all marketers of both large and small companies and start-ups. This book has to be taken seriously for any person who intends to understand how to influence others.. Read full review

Review: Influence: Science and Practice

User Review  - Mukesh Emes - Goodreads

In this book Robert Cialdini explains the techniques to influence people and how to use them to get more positive responses. He will explain these techniques with some great examples. He says' People ... Read full review


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About the author (2009)

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

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