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Albeit a psychology book, this is not only a wonderful read but also very pertinent to the field of marketing. - Recommended by Justin, Marketing Club President

User Review - Flag as inappropriate

Really interesting read. After reading this I can see where other people have used these stratigies against me. I recomend this book it will help you out in the long run.

User ratings

5 stars
398
4 stars
233
3 stars
93
2 stars
19
1 star
7

All reviews - 791
5 stars - 389
4 stars - 231
3 stars - 93
2 stars - 18
1 star - 7
Unrated - 53

All reviews - 791
Editorial reviews - 0

All reviews - 791
Goodreads - 771