The SAGE Handbook of Visual Research Methods

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Eric Margolis, Luc Pauwels
SAGE, Jul 14, 2011 - Education - 776 pages
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This book captures the state of the art in visual research. Margolis and Pauwels have brought together, in one volume, a unique survey of the field of visual research that will be essential reading for scholars and students across the social sciences, arts and humanities.

The SAGE Handbook of Visual Research Methods encompasses the breadth and depth of the field, and points the way to future research possibilities. It illustrates 'cutting edge' as well as long-standing and recognized practices. This book is not only 'about' research, it is also an example of the way that the visual can be incorporated into data collection and the presentation of research findings. Chapters describe a methodology or analytical framework, its strengths and limitations, possible fields of application and practical guidelines on how to apply the method or technique.

The Handbook is organized into seven main sections:

- Framing the Field of Visual Research

- Producing Visual Data and Insight

- Participatory and Subject-Centered Approaches

- Analytical Frameworks and Approaches

- Visualization Technologies and Practices

- Moving Beyond the Visual

- Options and Issues for Using and Presenting Visual Research.

Eric Margolis is an Associate Professor in the Hugh Downs School of Human Communication. He is President of the International Visual Sociology Association.

Luc Pauwels is Professor of Visual Culture at the University of Antwerp. He is Chair of the Visual Communication Studies Division of the ICA and Vice-President of the International Visual Sociology Association (IVSA).

  

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Contents

1 An Integrated Conceptual Framework for Visual Social Research
3
Mapping the Social Scientific Study of Visual Culture
24
3 Visual Studies and Empirical Social Inquiry
49
Visual Research and Material Culture
72
Producing Visual Data and Insight
97
An Empirical Art
99
6 Repeat Photography in Landscape Research
114
7 Rephotography for Documenting Social Change
132
Practices of Looking Visualization and Embodied Action
392
An Interpretative Approach to VideoRecorded MicroSocial Interaction
414
Visualization Technologies and Practices
431
23 Eye Tracking as a Tool for Visual Research
433
24 Expanding Cartographic Practices in the Social Sciences
452
25 Participatory Geographic Information Systems PGIS in Visual Research
474
Visualization in Social Analysis
494
27 Visual Conceptualization Opportunities with Qualitative Data Analysis Software
530

8 Visual Research Methods in the Design Process
150
Participatory and SubjectCentered Approaches
169
9 CommunityBased Participatory Video and Social Action in Rural South Africa
171
10 Differentiating Practices of Participatory Visual Media Production
186
11 Some Theoretical and Methodological Views on PhotoElicitation
201
An Interpretive and Analytic Tool for Researchers
214
13 The Photo Diary as an Autoethnographic Method
241
Analytical Frameworks and Approaches
263
14 Quantitative Content Analysis of the Visual
265
15 Iconography and Iconology as a Visual Method and Approach
283
Key Features and an Application to Picture Ads
298
17 Press Photography and Visual Rhetoric
317
18 Methodological Approaches to Disclosing Historic Photographs
337
Sources Methods Approaches
359
Toward a Natural History of Human Ingenuity
372
Moving Beyond the Visual
547
28 Multimodality and Multimodal Research
549
Methodological Predicaments and a Multimodal Model for Analysis
570
The Graphic Novel Case
590
31 A Multisensory Approach to Visual Methods
601
Options and Issues for Using and Presenting Visual Research
615
32 Interactive Media Representation
617
Visual ArtsBased Approaches
638
Visual Scholarship and Academic Publishing
651
Applying Visual Sociology to Researching Eminent Domain
665
36 Visual Research Ethics at the Crossroads
685
37 Legal Issues of Using Images in Research
707
Index
723
Copyright

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About the author (2011)

LUC PAUWELS is Associate Professor of Communication Science at the Univer-sity of Antwerp. His previous publications include De Verbeelde Samenleving (Ima-ging Society) and articles in Visual Studies, Visual Sociology, and Journal of Visual Literacy.

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