This Ugly Civilization

activities advertising American automobile average beautiful become Borsodi bread capital church clothing conquest of comfort consume consumption conventional costs creative custom desirable destroyed devote distribution domestic production duction economic efficiency electric enable equipment existence fabrics fact factory production factory system factory worker factory-dominated civilization factory-made factory's farm farmers foodstuffs Frederick Winslow Taylor fruit press furnish Glenn Frank Henry Ford herd-minded homemaking homestead ideas increase individual industrial revolution industry intelligent John Doe kind labor leisure less live machinery mankind manufacturing masses methods mills modern natural necessary nomic non-essential factories operation ourselves play possible pressure cookers problem profits quantity-minded quest of comfort RALPH BORSODI Rockefeller secure sewing skilled social society sumers superior tend textile things tion tory types ugly undesirable wages wheat white flour whole wheat flour women yarn