This book examines the widespread cultural and political consequences of the proliferation of popular health advice. It provides a key theoretical contribution to the sociological study of health and embodiment by illuminating the processes of social change that have transformed how individuals care for themselves and the ways in which power and desire now shape health behaviour.
Self-Care will be of essential interest to students and academics working within the fields of sociology, health and social welfare.
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You are your own saviour and your own worst enemy
2 Learning to care for ones self
3 Sending the health message
4 Natural alternatives
5 Selfcare and antiinstitutional politics
6 The nagging state
Theorizing Americas obsession with mundane health behaviour
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abstract active advertising alternative medicine alternative therapies approach argued audience autonomy become behaviour beliefs biomedical body body’s causes chiropractic consciousness consumers contemporary context critics critique cultural Dale Carnegie disease disembodied doctors dominant effects emotional encourage expert systems expertise extropians face-to-face forms of self-care Foucault freedom Giddens health advice health education health information health promotion health promotion agencies health-care system iatrogenesis Illich illness improve increasing increasingly individual individualistic institutions integration interaction interest Ivan Illich Lasch lifestyle lives mass media means medical profession modern movement narcissism neo-liberal one’s ontological security orthodox medicine patients physical political popular population problems production professional professional-institutional psychological public health reflexive relationships responsibility Rose seek self-care advice self-care practices self-care promotion self-help books self-help groups self-identity sense shaping sick sick role social societies Starhawk techniques technologies television therapeutic traditional twentieth century understanding well-being