Casino Operations Management

Front Cover
Wiley, Jun 12, 2006 - Business & Economics - 416 pages
2 Reviews
Complete guidance to the ins and outs of gaming operations

Management personnel need a thorough understanding of the business side of the casino industry to ensure profits and to avoid losses. It's a sure bet that "Casino Operations Management, Second Edition" will help current and future gaming management professionals better serve any casino.

Written by experts with over 65 years of combined experience in the field, this "Second Edition" offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations.

This updated edition features detailed coverage of:

  • Current high-roller marketing tactics and their effect on profitability
  • The effect of popular money management systems on casino profits
  • The initial development process of an Indian casino
  • Studies designed to identify the patronage motives of gamblers, including those of riverboat customers
  • Slot club design: player rating issues, point accumulation schemes, and more
  • Principles of casino floor design: managing table game and slot location
  • Studies designed to measure the profit contribution of popular slot promotions"Casino Operations Management, Second Edition" uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally.
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    About the author (2006)

    JIM KILBY is the Boyd Professor of Gaming at the Universityof Nevada, Las Vegas. He has more than 35 years of experience inall facets of casino operations and has served as a consultant tocasinos throughout the United States, the Caribbean, Malaysia,Australia, and South Africa. JIM FOX is the Director of NevadaDestinations for Jefferson Wells International. A CertifiedInternal Auditor and Certified Fraud Examiner, he has over 20 yearsof experience in the gaming industry and is the instructor for theAuditing in the Gaming Industry class at the University of Nevada,Las Vegas.

    ANTHONY F. LUCAS, PhD, is a professor of gamingmanagement at the University of Nevada, Las Vegas. Drawing on his10 years of casino industry experience, Dr. Lucas has producedaward-winning research articles in the area of casino marketing. Hehas also served as a consultant to many leading casinocompanies.

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