The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Front Cover
Wiley, Apr 10, 2012 - Business & Economics - 640 pages
11 Reviews
The go-to guide to social media skills, now in an updated andrevised Third Edition

The Social Media Bible is comprehensive 700-plus pagesocial media resource that will teach corporate, small business,and non-profit marketers strategies for using social media to reachtheir desired audiences with power messages and efficiency. Thisnewly revised 3rd edition addresses technology updates to the iPad,apps, Foursquare, and other geotargeted networks. New case studiesand company profiles provide practical examples of how businesseshave successfully implemented these strategies, using the newestsocial media marketing tools.

  • Updates and changes to Google's search engine algorithms
  • More information on plug-ins, widgets, apps, andintegration
  • Updates on Twitter and Yammer and new information onGoogle+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerfulmessaging in the most effective way possible with The SocialMedia Bible.

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Review: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

User Review  - Lisa Kosak - Goodreads

Some great tips and advice. A lot of info via QR Codes and a wealth of business examples and thought leader advice. A great source to improve your social media skills. Read full review

Review: The Social Media Bible: Tactics, Tools, and Strategies for Business Success

User Review  - Erica - Goodreads

For anyone that has any interest learning more about social media, this book is for you! The authors write in a very informative but humorous way. Read full review

About the author (2012)

Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

Bibliographic information