books.google.com.au - At its heart this book is about innovation and the innovation process. On the way, it considers aesthetics, design, creativity and the creative industries, and a number of other similar topics. Much of the existing economic literature on innovation has taken a particularly technological or functional...http://books.google.com.au/books/about/Soft_Innovation.html?id=IQnbtjIZ5Q0C&utm_source=gb-gplus-shareSoft Innovation
