Resonate: Present Visual Stories that Transform AudiencesReveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.
Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate. |
Contents
WHY RESONATE? | 1 |
CREATE MEANINGFUL CONTENT | 5 |
Presentations Are Boring | 8 |
Facts Alone Fall Short | 14 |
The Audience Is the Hero | 20 |
GET TO KNOW THE HERO | 55 |
DEFINE THE JOURNEY | 79 |
Everything and the Kitchen Sink | 98 |
Turn Information Into Stories | 110 |
Move from Data to Meaning | 117 |
Resonance Rule | 123 |
Create a S T A R Moment | 148 |
Evocative Visuals | 154 |
Rauch Foundation | 160 |
THERES ALWAYS ROOM TO IMPROVE | 171 |
Call to Action | 176 |
Contrast Creates Contour | 104 |
The | 198 |