 |
|
From inside the bookTry this search over all volumes: ï¬ nd What people are saying - Write a reviewReview: Multivariate Data AnalysisUser Review - Brijesh Bolar - GoodreadsThis book was referred to me by my Professor at MICA for my PGC in Marketing Analyst. It is a very comprehensive book on marketing research and data analysis which has indepth explanation of various ... Read full review Review: Multivariate Data AnalysisUser Review - Lawrence Linnen - GoodreadsWhile focusing on design, estimation, and interpretation, the authors reduce the reliance on statistical notation and terminology, and instead identify the fundamental concepts that affect the use of ... Read full review Contents
39 other sections not shown Other editions - View all
Common terms and phrasesapplication approach assess assumptions attributes bivariate calculated Chapter classification cluster analysis cluster solution combination comparison concept conjoint analysis correlation correspondence analysis covariates customers defined dimensions discriminant analysis discriminant function discussed distribution dummy variables effect equation evaluate examine example factor analysis factor loadings final find firms first five HBAT holdout sample homoscedasticity identified identify impact independent variables indicate individual interaction interpretation linear logistic regression MANOVA Marketing means methods metric variables missing data process multicollinearity multiple discriminant analysis multiple regression multivariate analysis multivariate techniques nonmetric variables normality number of factors number of variables objects observations outliers pattem percent perceptual map preference procedure profiles reflect regression analysis regression coefficients regression model relationship represent researcher respondents rotation sample sizes scores selected significance level similar specific Stage statistical power statistical significance statistical tests stepwise structure summated scale Table tion transformations Type I error univariate valid values variable’s variate versus Bibliographic information
|
