Purple Cow: Transform Your Business by Being Remarkable

Front Cover
Penguin, May 12, 2003 - Business & Economics - 160 pages
405 Reviews
This title has been removed from sale by Penguin Group, USA.
  

What people are saying - Write a review

User ratings

5 stars
132
4 stars
165
3 stars
81
2 stars
20
1 star
7

Great book , great writer - Goodreads
Really remarkable insights!!! - Goodreads
good thesis, ok storytelling. - Goodreads
A lot of good examples and basic premise is spot on. - Goodreads
Concise and practical advice. - Goodreads
Easy read, lots of great insights and case studies. - Goodreads

Review: Purple Cow: Transform Your Business by Being Remarkable

User Review  - Blake - Goodreads

Good read for trying to find a position for your company among all the other ones out there. Some helpful stuff in here. I have read several books on branding and marketing and like many books on ... Read full review

Review: Purple Cow: Transform Your Business by Being Remarkable

User Review  - Yasmen Refaat - Goodreads

My first book in marketing to read. Really enjoyable, with lots of great ideas and concepts. Read full review

Related books

Contents

NOT ENOUGH PS
THE NEW P
BOLDFACED WORDS AND GUTSY ASSERTIONS
BEFORE DURING AND AFTER
THE GREATEST THING SINCE SLICED BREAD
DID YOU NOTICE THE REVOLUTION?
WHY YOU NEED THE PURPLE COW
THE DEATH OF THE TVINDUSTRIAL COMPLEX
THE PEARL IN THE BOTTLE
THE PARODY PARADOX
SEVENTYTWO PEARL JAM ALBUMS
CURAD
SIT THERE DONT JUST DO SOMETHING
UNITED STATES POSTAL SERVICE
IN SEARCH OF Otaku
HOW DUTCH BOY STIRRED UP THE PAINT BUSINESS

BEFORE AND AFTER
CONSIDER THE BEETLE
WHAT WORKS?
WHY The Wall Street Journal ANNOYS ME SO MUCH
AWARENESS IS NOT THE POINT
THE WILL AND THE WAY
GOING UP?
WHAT SHOULD TIDE DO?
GETTING IN
IDEAS THAT SPREAD WIN
THE BIG MISUNDERSTANDING
WHOS LISTENING?
CHEATING
WHO CARES?
NOT ALL CUSTOMERS ARE THE SAME
THE LAW OF LARGE NUMBERS
CHIP CONLEY
THE PROBLEM WITH THE COW
FOLLOW THE LEADER
THE AERON CHAIR
PROJECTIONS PROFITS AND THE PURPLE COW
THE BEST BAKER IN THE WORLD
MASS MARKETERS HATE TO MEASURE
LOGITECH
WHO WINS IN THE WORLD OF THE COW
A NEW KIND OF KIWI
THE BENEFITS OF BEING THE COW
THE ITALIAN BUTCHER
WALL STREET AND THE COW
THE OPPOSITE OF REMARKABLE
KRISPY KREME
THE PROCESS AND THE PLAN
THE POWER OF A SLOGAN
THE HÄAGENDAZS IN BRONXVILLE
SELL WHAT PEOPLE ARE BUYING AND TALKING ABOUT
THE PROBLEM WITH COMPROMISE
MOTOROLA AND NOKIA
THE MAGIC CYCLE OF THE COW
WHAT IT MEANS TO BE A MARKETER TODAY
NOW WERE DESIGNERS
WHAT DOES HOWARD KNOW?
DO YOU HAVE TO BE OUTRAGEOUS TO BE REMARKABLE?
MCDONALDS FRANCE
BUT WHAT ABOUT THE FACTORY?
THE PROBLEM WITH CHEAP
WHAT SHOULD HALLMARKCOM DO?
WHEN THE COW LOOKS FOR A JOB
TRACEY THE PUBLICIST
ROBYN WATERS GETS IT
SO POPULAR NO ONE GOES THERE ANYMORE
IS IT ABOUT PASSION?
TRUE FACTS
BRAINSTORMS
SALT IS NOT BORINGEIGHT MORE WAYS TO BRING THE COW TO WORK
BRAND AND COMPANY INDEX
WHAT WOULD ORWELL SAY?
ABOUT THE AUTHOR
MORE INFORMATION
Copyright

Common terms and phrases

About the author (2003)

Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.

Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.

Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace.

Godin is the author and co-author of a number of top-selling business books, including "E-Marketing, " the first book ever published on how to do business online; "The Guerilla Marketing Handbook, " part of the best-selling "Guerilla Marketing" series; "The Information Please Business Almanacm, " a ground-breaking business reference book; and "Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.

Bibliographic information