books.google.com.au - The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant...http://books.google.com.au/books/about/Social_Media_Metrics.html?id=OkkZhB2Yw7IC&utm_source=gb-gplus-shareSocial Media Metrics