Social Media Metrics: How to Measure and Optimize Your Marketing Investment

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John Wiley & Sons, Mar 18, 2010 - Business & Economics - 256 pages
11 Reviews
The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:

  • Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
  • How to leverage the time and effort you invest in social media
  • How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

  

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Review: Social Media Metrics: How to Measure and Optimize Your Marketing Investment

User Review  - Belal Khan - Goodreads

great starting point for anyone getting into social media marketing and wants to figure out how to measure the time and effort they're putting into it. Read full review

Review: Social Media Metrics: How to Measure and Optimize Your Marketing Investment

User Review  - David Dalka - Goodreads

Great introduction to the topic of social media metrics. I interviewed Jim Sterne on his book Social Media Metrics : How to Measure and Optimize Your Marketing Investment. Read full review

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Contents

Getting FocusedIdentifying Goals
1
Getting RespectIdentifying
35
Getting EmotionalRecognizing
54
Getting ResponseTriggering
105
Getting the MessageHearing
123
Getting ResultsDriving Business
163
Getting BuyInConvincing Your
199
Getting AheadSeeing the Future
213
Resources
229
Copyright

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About the author (2010)

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and aconsultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association.
For more information, please visit JimSterne.com.

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