Social Media Metrics: How to Measure and Optimize Your Marketing Investment
The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:
Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
What people are saying - Write a review
Review: Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentUser Review - David Dalka - Goodreads
Great introduction to the topic of social media metrics. I interviewed Jim Sterne on his book Social Media Metrics : How to Measure and Optimize Your Marketing Investment. Read full review
Review: Social Media Metrics: How to Measure and Optimize Your Marketing InvestmentUser Review - Adam Schweigert - Goodreads
Good introduction, not as technical or in depth as I had expected/hoped. Would recommend this as a solid introduction for people just starting to think about how to effectively measure social media. Read full review
Social Media 100 Success Secrets: Social Media, Web 2. 0 User-Generated ...
Limited preview - 2008
Getting FocusedIdentifying Goals
Getting the MessageHearing
Getting ResultsDriving Business
Getting BuyInConvincing Your
Getting AheadSeeing the Future