Switch: How to Change Things When Change Is Hard
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
From the Hardcover edition.
What people are saying - Write a review
Review: Switch: How to Change Things When Change Is HardUser Review - Nicole Venere - Goodreads
Excellent points and excellent examples. there were several parts of the book, we're truly I zoned out. I think it probably could've been a little bit more condensed. With that said, anyone who has ... Read full review
Review: Switch: How to Change Things When Change Is HardUser Review - Cathymw - Goodreads
I liked how the authors used the ideas of the Rider (rational mind) and the Elephant(emotional mind) to explain their concepts. The book has some great ideas on how to effect change that I hope to use ... Read full review
Three Surprises About Change
DIRECT THE RIDER
Find the Bright Spots
Script the Critical Moves
Point to the Destination
MOTIVATE THE ELEPHANT
Find the Feeling 101
Shrink the Change
SHAPE THE PATH
Tweak the Environment
Rally the Herd
Keep the Switch Going
Recommendations for Additional Reading
Grow Your People