Switch: How to Change Things When Change Is Hard

Front Cover
Crown Publishing Group, Feb 16, 2010 - Business & Economics - 320 pages
857 Reviews
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.


From the Hardcover edition.
  

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The writing is very conversational and easy to read. - Goodreads
Easy reading, good insights, interesting stuff. - Goodreads
Excellent - practical advice on bringing about change - Goodreads
interesting, educational, good stuff - Goodreads
Good pointers on becoming an agent of change. - Goodreads
easy read because of all the good storytelling - Goodreads

Review: Switch: How to Change Things When Change Is Hard

User Review  - Andrea Henry - Goodreads

Good piece on change and almost a manual for how to break a big change into manageable parts. Read full review

Review: Switch: How to Change Things When Change Is Hard

User Review  - Doug Gooch - Goodreads

Applicable in both personal and professional situations. Highly recommend. All around good book. Read full review

All 12 reviews »

Contents

Three Surprises About Change
1
DIRECT THE RIDER
19
Find the Bright Spots
27
Script the Critical Moves
49
Point to the Destination
73
MOTIVATE THE ELEPHANT
84
Find the Feeling 101
100
Shrink the Change
124
SHAPE THE PATH
177
Tweak the Environment
179
Build Habits
203
Rally the Herd
225
Keep the Switch Going
250
Recommendations for Additional Reading
267
Acknowledgments
293
Copyright

Grow Your People
149

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About the author (2010)

Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in TimePeople and US News and World Report.


From the Hardcover edition.

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