Solution focus. Great examples.

I thought Made to Stick was one of the best nonfiction books I've ever read. Switch is better, if for no other reason than it's more broadly applicable. If you want to change something in your life or in the world around you (and who doesn't?), reading this book is a great place to start.

"Just read the first chapter here http://heathbrothers.com/switch/chapterone.php and am absolutely loving it."

Excellent book! Using the analogy of riding an elephant, to create change you need to direct the rider, motivate the elephant, and shape the path. Lots of good, usable advice in the book. This is a must read for managers, teachers, supervisors, parents, and anyone else involved in change.

The best selling authors of Made to Stick have another winning book. I am going through several books on change at the moment and this one is so far the best. A couple of early insights set the tone:
* Change requires the exertion of self control
* Self control is an exhaustible resource
* Change is hard because people wear themselves out.
The book then goes on to very simple lay out the critical steps in making change easier, and what one needs to look for. Also by imbedding case studies that encourage you to use their ideas before reading their suggested answer, your learning grows. (The design of the book follows their own findings! ) Lots of great information at www.switchthebook.com/resources. The ideas that we are driven at the same time by a logical driver ( The Rider) and an emotional one (The Elephant) is a very useful metaphor. Its an easy read but as very valuable one. C-suite required reading for sure. 

Review: Switch: How to Change Things When Change Is Hard

I love books that are digestable and thought-provoking. The brothers Heath do a nice job of hitting a balance. I usually use one of their books as an introduction to business books (and why they are useful to read) for newbies. Read full review

Review: Switch: How to Change Things When Change Is Hard

Chip and Dan Heath have done a great job with explaining through many examples why willpower alone is not enough for change, and the various ways that do work for changing yourselves and others. I ... Read full review

Review: Switch: How to Change Things When Change Is Hard

Practical. Fun. On top of that you can reuse model to explain top management your action plan : it is simple enough for even them to catch it. And yes, it really is food for thought even for a seasoned practitioner. Read full review

Review: Switch: How to Change Things When Change Is Hard

Great book. Nice ideas. All I need right now are people who are willing to give it a try. Read full review

Review: Switch: How to Change Things When Change Is Hard

Looks like bullshit business book-of-the-month on the outside, totally life-altering ways to approach change on the inside. (Well, maybe that's a bit premature. Let's see if my life alters first.) Read full review