books.google.com.au - Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are...http://books.google.com.au/books/about/Switch.html?id=QgzBqhbdlvUC&q=Sternin&utm_source=gb-gplus-shareSwitch
