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Asking Questions:

The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Front Cover
4 Reviews
John Wiley & Sons, May 17, 2004 - Psychology - 448 pages
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
  

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Selected pages

Contents

The Social Context of Question Asking
3
Asking Nonthreatening Questions About Behavior
35
Asking Threatening Questions About Behavior
79
Asking Questions About Attitudes and Behavioral Intentions
117
Asking and Recording OpenEnded and ClosedEnded Questions
151
Asking Questions that Measure Knowledge
179
Asking Questions that Evaluate Performance
213
Asking Psychographic Questions
243
Questionnaires from Start to Finish
315
Asking Questions FAQs
323
Bibliography and Recommended Readings
335
Glossary
347
Index
367
List of Academic and NotforProfit Survey Research Organizations
375
Illinois Liquor Control Commission College Student Survey
411
Faculty Retention Survey
417

Asking Standard Demographic Questions
261
Organizing and Designing Questionnaires
283
Kinkos Openended Service Satisfaction Survey
425
Copyright

Common terms and phrases

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References to this book

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References from web pages

Higher Education::Asking Questions: The Definitive Guide to ...
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, ...
he-cda.wiley.com/ WileyCDA/ HigherEdTitle/ productCd-0787970883,courseCd-SI1100.html

Introduction to Questionnaire Design
Introduction to Questionnaire Design. Spring 2005 Seminar Series. Survey Research Laboratory. University of Illinois at Chicago. www.srl.uic.edu ...
www.srl.uic.edu/ SEMINARS/ questionnaire%20design-Spring2004.PPT

[求助]Asking Questions: The Definitive Guide to Questionnaire ...
人大经济论坛，专注经济问题讨论，众多经济学家参与，涵盖经济学各个分支，内容包括 计量经济学、金融投资学、制度经济学、西方经济学(微观经济学、宏观经济...
www.pinggu.org/ bbs/ Archive_view_5_19548.html

jmr book
N. EW. B. OOKS IN. R. EVIEW. Journal of Marketing Research. Vol. XLIII (November 2006), 703–704. 703. © 2006, American Marketing Association ...
www.atypon-link.com/ AMA/ doi/ abs/ 10.1509/ jmkr.43.4.703

Barnes & Noble.com - Books: Asking Questions, by Norman mm ...
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, Bradburn, ...
search.barnesandnoble.com/ Asking-Questions/ Norman-M-M-Bradburn/ e/ 9780787970888

ASKING QUESTIONS: THE DEFINITIVE GUIDE TO QUESTIONNAIRE DESIGN ...
ASKING QUESTIONS: THE DEFINITIVE GUIDE TO QUESTIONNAIRE DESIGN -- FOR MARKET RESEARCH, POLITICAL POLLS, AND SOCIAL AND HEALTH QUESTIONNAIRES - Norman M. ...
norman-bradburn-seymour-s.comprar-livro.com.br/ livros/ 1078797088/

西文新書95年8月-2
索書號/部冊號, 書名/著者, ipac 連結. H62 B63 2004, Asking questions : the definitive guide to questionnaire design--for market research, political polls, ...
www.lib.cgu.edu.tw/ search/ newMaterials/ 95/ F950802.htm

MONO検索: Norman M. Bradburn | 1470.net
MEMO | URI | すべてのMONO | 本 | ミュージック | DVD | おもちゃ | ゲーム | ソフトウェア | エレクトロニクス | スポーツ | ホーム＆キッチン | 検索ワード: ...
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About the author (2004)

Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center.
Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000.
Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.

Bibliographic information

QR code for Asking Questions
TitleAsking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Research Methods for the Social Sciences
AuthorsNorman M. Bradburn, Seymour Sudman, Brian Wansink
Editionrevised
PublisherJohn Wiley & Sons, 2004
ISBN0787973432, 9780787973438
Length448 pages
Subjects › 

Psychology / Interpersonal Relations
  
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