A Technique for Producing Ideas

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McGraw Hill Professional, Jan 21, 2003 - Business & Economics - 64 pages
6 Reviews

A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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A great book, one of the dozen I keep in mind.
Should James W. Young had added some examples...
I can do it (!) : the crosswords (and even Sudoku) are a good example of the five steps; let your mind sleep some hours, and the right words come suddenly. It works always.
Jacques Blanc

User Review - Flag as inappropriate

You know those little business books of less than 100 pages that are crammed with a big ides? - This is one of those. Written by James Webb Young, a legend within JWT, I recently re-read this book again after I had send a copy to a client. I think it provides a very straight forward approach to generating ideas that has never failed me." 

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Contents

How It Started
1
The Formula of Experience
4
The Pareto Theory
7
Copyright

7 other sections not shown

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Hugh Graham Creative » Blog Archive » A Technique for Producing Ideas
I think that is why once a year or so I reread a book by James Webb Young entitled “A Technique for Producing Ideas”. The book, based on lectures that Mr. ...
hughgrahamcreative.com/ 2006/ 11/ 21/ hello-world/

Ming the Mechanic: A technique for producing ideas
A technique for producing ideas is a little book by James Webb Young, originally written in 1939. It is considered quite a classic, particularly among ...
ming.tv/ flemming2.php/ __show_article/ _a000010-001851.htm

Aimee dupre's Journal: A technique for producing ideas
A technique for producing ideas is a little book by James Webb Young, originally written in 1939. It is considered quite a classic, particularly among ...
aimeedupre.blogspot.com/ 2007/ 12/ technique-for-producing-ideas.html

Goodie Bag TV: Blog
I recently read James Young's slender 1965 volume, A Technique for Producing Ideas, and was impressed with how it crystallized a similar process I have. ...
www.goodiebag.tv/ 2006/ 07/ book-summary-technique-for-producing.htm

Joyful Jubilant Learning: A Technique For Producing Ideas
A Technique For Producing Ideas. Rosa had mentioned how some of us probably do not suffer from writer's block. For the most part, I do not. ...
www.joyfuljubilantlearning.com/ joyful_jubilant_learning/ 2007/ 08/ a-technique-for.html

"A technique for producing ideas" by James Webb Young - Marketing ...
A straight forward exemple would be "A Technique for Producing Ideas" by James Webb Young. Its first publication was in 1965 but still today it is a very ...
www.marketing-planet.com/ articles/ technique-for-producing-ideas-by-james-webb-young-34.html

We Are Team Rubber » ‘A Technique for Producing Ideas’ by James ...
‘A Technique for Producing Ideas’ by James Webb Young. Posted by katrinap on Feb 12 2008 | Reading. tfpi.jpg. I am not going to lie, I was drawn to this ...
www.teamrubber.com/ blog/ ?p=93

A Technique for Producing Ideas
Even assuming that there may be a technique for producing ideas, is everybody capable of using it? Or is there, in addition, some special ability for ...
virtualalley.com/ ideas.htm

A Technique for Producing Ideas (mcgraw-Hill) doi:10.1036/0071410945
A Technique for Producing Ideas. By Young, James. A mcgraw-Hill Advertising Classic. A Technique for Producing Ideas reveals a simple, ...
doi.contentdirections.com/ mr/ mgh.jsp?doi=10.1036/ 0071410945

A Technique for Producing Ideas (Advertising Age Classics Library ...
Please search for A Technique for Producing Ideas (Advertising Age Classics Library) by James Young in Wikipedia to check for alternative titles or ...
en.wikipedia.org/ wiki/ A_Technique_for_Producing_Ideas_(Advertising_Age_Classics_Library)_by_James_Young

About the author (2003)

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

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