Search Images Maps Play YouTube News Gmail Drive More »
My library | Help | Advanced Book Search | Web History | Sign in

Books

A Technique for Producing Ideas

Front Cover
42 Reviews
McGraw-Hill Education, Jan 21, 2003 - Business & Economics - 48 pages

A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

What people are saying - Write a review

User ratings

5 stars
13
4 stars
18
3 stars
10
2 stars
1
1 star
0

Review: A Technique for Producing Ideas

User Review  - James - Goodreads

A short book with a big idea--that's it's possible to follow a step by step process in generating and developing ideas. Young is an advertiser, and the book is aimed primarily at advertisers, but it's ... Read full review

Review: A Technique for Producing Ideas

User Review  - Adam - Goodreads

Probably enhanced by the fact I've just started watching Mad Men. Otherwise a bit narrow - covers idea generation in a top-line way but not idea development or implementation. Read full review

All 40 reviews »

Related books

How to become an advertising man
How to become an advertising man
James Webb Young
Snippet view - 1963
The diary of an ad man: the war years June 1, 1942-December 31, 1943
The diary of an ad man: the war years June 1, 1942-December 31, 1943
James Webb Young
Snippet view - 1944
How to Get Ideas
How to Get Ideas
Jack Foster
Limited preview - 1996
All related books »

References to this book

From other books

Problem solving and intelligence
Problem solving and intelligence
Helga A. H. Rowe
Snippet view - 1985
Man-computer problem solving: experimental evaluation of time-sharing and ...
Man-computer problem solving: experimental evaluation of time-sharing and ...
Harold Sackman
Snippet view - 1970
All Book Search results »

From Google Scholar

The Role of Myth in Creative Advertising Design: Theory, Process ...
Gita Venkataramani Johar, Morris B Holbrook, Barbara B Stern - 2001 - Journal of Advertising
Setting the stage for creative new products: Investigating the ...
Janice Griffiths-Hemans, Rajiv Grover - 2006 - Journal of the Academy of Marketing Science
Intelligence, Personality and Performance on Case Studies
John Parkinson, Simon Taggar - 2006 - Journal of Business and Psychology
Is Advertising Creativity Primarily an Individual or a Social Process?
Bruce Vanden Bergh, Mark Stuhlfaut - 2006 - Mass Communication and Society
All Scholar search results »

References from web pages

Hugh Graham Creative » Blog Archive » A Technique for Producing Ideas
I think that is why once a year or so I reread a book by James Webb Young entitled “A Technique for Producing Ideas”. The book, based on lectures that Mr. ...
hughgrahamcreative.com/ 2006/ 11/ 21/ hello-world/

Ming the Mechanic: A technique for producing ideas
A technique for producing ideas is a little book by James Webb Young, originally written in 1939. It is considered quite a classic, particularly among ...
ming.tv/ flemming2.php/ __show_article/ _a000010-001851.htm

Aimee dupre's Journal: A technique for producing ideas
A technique for producing ideas is a little book by James Webb Young, originally written in 1939. It is considered quite a classic, particularly among ...
aimeedupre.blogspot.com/ 2007/ 12/ technique-for-producing-ideas.html

Goodie Bag TV: Blog
I recently read James Young's slender 1965 volume, A Technique for Producing Ideas, and was impressed with how it crystallized a similar process I have. ...
www.goodiebag.tv/ 2006/ 07/ book-summary-technique-for-producing.htm

Joyful Jubilant Learning: A Technique For Producing Ideas
A Technique For Producing Ideas. Rosa had mentioned how some of us probably do not suffer from writer's block. For the most part, I do not. ...
www.joyfuljubilantlearning.com/ joyful_jubilant_learning/ 2007/ 08/ a-technique-for.html

"A technique for producing ideas" by James Webb Young - Marketing ...
A straight forward exemple would be "A Technique for Producing Ideas" by James Webb Young. Its first publication was in 1965 but still today it is a very ...
www.marketing-planet.com/ articles/ technique-for-producing-ideas-by-james-webb-young-34.html

We Are Team Rubber » ‘A Technique for Producing Ideas’ by James ...
‘A Technique for Producing Ideas’ by James Webb Young. Posted by katrinap on Feb 12 2008 | Reading. tfpi.jpg. I am not going to lie, I was drawn to this ...
www.teamrubber.com/ blog/ ?p=93

A Technique for Producing Ideas
Even assuming that there may be a technique for producing ideas, is everybody capable of using it? Or is there, in addition, some special ability for ...
virtualalley.com/ ideas.htm

A Technique for Producing Ideas (mcgraw-Hill) doi:10.1036/0071410945
A Technique for Producing Ideas. By Young, James. A mcgraw-Hill Advertising Classic. A Technique for Producing Ideas reveals a simple, ...
doi.contentdirections.com/ mr/ mgh.jsp?doi=10.1036/ 0071410945

A Technique for Producing Ideas (Advertising Age Classics Library ...
Please search for A Technique for Producing Ideas (Advertising Age Classics Library) by James Young in Wikipedia to check for alternative titles or ...
en.wikipedia.org/ wiki/ A_Technique_for_Producing_Ideas_(Advertising_Age_Classics_Library)_by_James_Young

About the author (2003)

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.

Bibliographic information

QR code for A Technique for Producing Ideas
TitleA Technique for Producing Ideas
A McGraw-Hill advertising classic
Advertising Age Classics Library
AuthorJames Young
Editionreprint
PublisherMcGraw-Hill Education, 2003
ISBN0071410945, 9780071410946
Length48 pages
Subjects ›  › 

Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Psychology / Cognitive Psychology
Psychology / Creative Ability
  
Export CitationBiBTeX EndNote RefMan