As the world's largest management and IT consulting firm, with 65,000 people globally, Accenture is recognized as defining the new consulting market. Serving more than 85 of the Fortune 100 companies, Accenture has been highly regarded for combining services such as strategy and change management along with innovative technology methods. With 24/7 Innovation, one of Accenture's leading consultants show how, in the past, business processes have been thought of as something static, as a series of instructions laid down in manuals to be repeated in exactly the same way every time.
In order for the process-oriented organization of the 21st century to be successful in this age of change, companies need to move into action. Change is occurring so rapidly, especially through the growth of eCommerce, that processes are either going to have to be redesigned at impossibly short intervals, or companies are going to have to think about processes in an entirely different way. 24/7 Innovation shows that superior processes will have to incorporate a built-in ability to thrive on change. The key to excellent processes lies in the ability to inject continuous innovation into process design. It is no longer enough to inject innovation only at the design stage, which leaves the execution as mechanical. Innovation has to be added even while the music itself is being played. But this improvisation is not random. It has to follow certain set rules, as does continuous process innovation.