Working the Crowd: Social Media Marketing for Business
Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal issues. This new edition covers the latest thinking, practices and technology such as Google+.
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Review: Working the Crowd: Social Media Marketing for BusinessUser Review - Selena - Goodreads
Someone describing the internet and not in particularly engaging terms. Wouldn't recommend to anyone who already works in online marketing. Read full review
1 WHY DO WE WANT A SOCIAL MEDIA STRATEGY?
2 THE NEW WAY OF COMMUNICATING
3 YOUR SOCIAL MEDIA SUCCESS PLAN
4 THE TOOLS OF THE NEW WEB
6 THE ONLINE BRAND
7 BRAND IMPACT AND BRAND SUCCESS
8 CONNECTIONS AND REPUTATION