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The Third Apple:

Personal Computers & the Cultural Revolution
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Harcourt Brace Jovanovich, 1987 - Computers - 212 pages
A wide-ranging collection of non-technical essays on the advent, possibilities, and limitations of personal computers, from the former head of Apple Computer's southern European division.

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3 pages matching John Sculley in this book

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Review: The Third Apple: Personal Computers and the Cultural Revolution

User Review  - Terry - Goodreads

Interesting story of Apple France and a different perspective on the company during the mid-eighties. Read full review

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Contents

To Suffer With
117
In the Labyrinth
127
Beauty and Function
147
Copyright

5 other sections not shown

Common terms and phrases

allows Angelo Branduardi Apple Computers Apple France AppleWriter artificial intelligence beautiful become biology Bull California called chines competition complex computer science course create customers disk diskette dream economic electronic entrepreneurs example feel firmware French data processing function genetic give going graphics Hewlett-Packard human brain idea imagine integrated circuits intellectual invented Jean-Jacques Servan-Schreiber John Sculley knowledge libraries of Alexandria linked living longer look machine Macintosh Macintosh XL mainframe manager manufacturers mean memory million mind networks never Paribas path percent personal computers play possible problem protect puter question recognize relationships risk Roda-Gil selling sense Silicon Valley simulation someone Steve Jobs symbol talk Ted Hoff tell things ThinkTank thousand tion Visicalc word processing Wozniak write

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From Google Scholar

Rhetorically Acculturating the Computer as a Given of Society
DONALD E WILLIAMS - 1988 - American Behavioral Scientist
Seymour E. Goodman Hsinchun Chen The University of Arisana
Edward M Rochef

Bibliographic information

QR code for The Third Apple
TitleThe Third Apple: Personal Computers & the Cultural Revolution
AuthorJean-Louis Gassée
PublisherHarcourt Brace Jovanovich, 1987
Original fromthe University of California
Digitized8 Jul 2008
ISBN0151898502, 9780151898503
Length212 pages
Subjects ›  ›  › 

Computers / Hardware / Personal Computers / General
Computers / Social Aspects / General
Social Science / General
  
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