The Third Apple: Personal Computers & the Cultural RevolutionIn these engaging, non-technical essays, Apple executive Gassée sets out to allay suspicions and resistance to personal computers, citing the pleasure they afford in combining work, play, and learning. He reflects upon changes in manufacturing, marketing, and trade practices in a highly competitive information and service economy largely dependent on computers. Noting the fundamental differences between the computer and the brain, Gassée assures us that even with the potentially more extensive data networks of the future, the computer will be unable to compete with humans. |
From inside the book
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Page 27
... imagine it : they had had enough of redoing calculations fifty times that a ma- chine should have done so much better , but couldn't . That was the day I realized that you didn't have to be a programmer any more to use a computer ...
... imagine it : they had had enough of redoing calculations fifty times that a ma- chine should have done so much better , but couldn't . That was the day I realized that you didn't have to be a programmer any more to use a computer ...
Page 80
... imagine for a moment that Bull ends up with a top - of - the - line machine made by a Japa- nese company , NEC let's say . Imagine further that the middle level of the market was occupied by a series of machines , also Japanese . We ...
... imagine for a moment that Bull ends up with a top - of - the - line machine made by a Japa- nese company , NEC let's say . Imagine further that the middle level of the market was occupied by a series of machines , also Japanese . We ...
Page 132
... Imagine that , at a certain level , the lever flushed the toilet instead of closing the water inlet : you'd get an effect that the experts call " relaxation oscillations . " The beauty of the computer is its ability to run a complex ...
... Imagine that , at a certain level , the lever flushed the toilet instead of closing the water inlet : you'd get an effect that the experts call " relaxation oscillations . " The beauty of the computer is its ability to run a complex ...
Common terms and phrases
allows Apple France Apple II AppleWriter artificial intelligence beautiful become biology Bull California called chines competition complex computer science course create customers disk diskette dream economic electronic entrepreneurs Étienne Roda-Gil example feel firmware French data processing function genetic give going graphics Hewlett-Packard human brain idea imagine integrated circuits intellectual invented Jean-Jacques Servan-Schreiber Jean-Louis Gassée John Sculley knowledge libraries of Alexandria linked living longer look machine Macintosh Macintosh XL mainframe manager manufacturers mean memory million mind networks never Paribas path percent personal computers play possible problem protect puter question relationships risk Roda-Gil selling sense Silicon Valley simulation someone Steve Jobs symbol talk Ted Hoff tell things thousand tion Visicalc word processing Wozniak write