The Third Apple: Personal Computers & the Cultural Revolution

Front Cover
Harcourt Brace Jovanovich, 1987 - Business & Economics - 212 pages
In these engaging, non-technical essays, Apple executive Gassée sets out to allay suspicions and resistance to personal computers, citing the pleasure they afford in combining work, play, and learning. He reflects upon changes in manufacturing, marketing, and trade practices in a highly competitive information and service economy largely dependent on computers. Noting the fundamental differences between the computer and the brain, Gassée assures us that even with the potentially more extensive data networks of the future, the computer will be unable to compete with humans.

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Contents

8
80
To Suffer With
117
In the Labyrinth
127
Copyright

6 other sections not shown

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