Brewing Justice: Fair Trade Coffee, Sustainability, and Survival

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University of California Press, 2007 - Business & Economics - 346 pages
2 Reviews
Fair trade is a fast-growing alternative market intended to bring better prices and greater social justice to small farmers around the world. But is it working? This vivid study of coffee farmers in Mexico offers the first thorough investigation of the social, economic, and environmental benefits of fair trade. Based on extensive research in Zapotec indigenous communities in the state of Oaxaca, "Brewing Justice" follows the members of the cooperative Michiza, whose organic coffee is sold on the international fair trade market. It compares these families to conventional farming families in the same region, who depend on local middlemen and are vulnerable to the fluctuations of the world coffee market. Written in a clear and accessible style, the book carries readers into the lives of these coffee producer households and their communities, offering a nuanced analysis of both the effects of fair trade on everyday life and the limits of its impact. "Brewing Justice" paints a clear picture of the complex dynamics of the fair trade market and its relationship to the global economy. Drawing on interviews with dozens of fair trade leaders, the book also explores the changing politics of this international movement, including the challenges posed by the entry of transnational corporations into the fair trade system. It concludes by offering recommendations for strengthening and protecting the integrity of fair trade.
  

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Review: Brewing Justice: Fair Trade Coffee, Sustainability, and Survival

User Review  - Yeomyung Yoon - Goodreads

The scale of his research and the fundamental questions the book addresses tackle the inequalities in Mexico as exacerbated by the global market. In the first half of his book, Jaffee focuses on the ... Read full review

Review: Brewing Justice: Fair Trade Coffee, Sustainability, and Survival

User Review  - Eileen - Goodreads

This is a very interesting discussion of fair trade, and the pros and cons of developing alternative markets vs mainstreaming fair trade in exisiting markets. Jaffee highlights the very significant ... Read full review

Contents

Introduction
1
1 A Movement or a Market?
11
2 Coffee Commodities Crisis
36
3 One Region Two Markets
58
Livelihoods and Labor
93
5 A Sustainable Cup? Fair Trade ShadeGrown Coffee and Organic Production
133
Food Security and Migration
165
7 Dancing with the Devil?
199
9 Strengthening Fair Trade
247
Conclusion
259
Acknowledgments
267
Research Methods
271
Notes
289
Bibliography
307
Index
319
Copyright

The Limits of Fair Trade
232

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About the author (2007)

Daniel Jaffee is Assistant Professor of Sociology at Portland State University.

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