Purple Cow, New Edition: Transform Your Business by Being RemarkableThe cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world. |
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Page 17
... retail distribu- tion and to sales . The sales will keep the factory busy and create profits . Astute businesses then used all the profits to buy more ads . This led to more distribution and more facto- ries . Soon the virtuous cycle ...
... retail distribu- tion and to sales . The sales will keep the factory busy and create profits . Astute businesses then used all the profits to buy more ads . This led to more distribution and more facto- ries . Soon the virtuous cycle ...
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Contents
1 | |
7 | |
16 | |
BEFORE AND AFTER | 23 |
AWARENESS IS NOT THE POINT 29 | 29 |
IDEAS THAT SPREAD WIN | 38 |
CHEATING | 46 |
CHIP CONLEY | 53 |
CURAD | 90 |
HOW DUTCH | 96 |
THE PROCESS AND THE PLAN | 100 |
THE PROBLEM WITH COMPROMISE | 107 |
DO YOU HAVE TO BE OUTRAGEOUS | 120 |
WHAT SHOULD | 127 |
ROBYN WATERS GETS IT | 133 |
TRUE FACTS | 140 |
FOLLOW THE LEADER | 62 |
THE BEST BAKER IN THE WORLD | 71 |
THE BENEFITS OF BEING THE | 77 |
THE PEARL IN THE BOTTLE | 83 |
SALT IS NOT BORINGEIGHT MORE WAYS | 163 |
BRAND AND COMPANY INDEX | 201 |
ABOUT THE AUTHOR | 207 |
Common terms and phrases
advertising Aeron chair ALL-ONE audience boring brand Bronner's Cap'n Crunch cheap consumers create Curad curve customers DeviantArt dollars donut e-mail early adopters easier easy folks friends gift certificate Google Häagen-Dazs Hallmark hard Herman Miller huge idea ideavirus IKEA industry innovation invest JetBlue Krispy Kreme L. L. Bean late majority launch listen looking markable mass market mass media million movie niche obsessed otaku outrageous packaging Pearl Jam pizza problem prod profitable Purple Cow realize remarkable products restaurant retail rice pudding safe sell Seth Godin slogan sneezers sold someone spend spread the word Starbucks Stew strategy stuff success target tell there's thing thousand Today tomer truly TV-industrial complex Wal-Mart what's word of mouth Yahoo yoga Zespri