Friends with Benefits: A Social Media Marketing Handbook

Front Cover
No Starch Press, 2010 - BUSINESS & ECONOMICS - 280 pages
2 Reviews
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.
  

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Review: Friends with Benefits: A Social Media Marketing Handbook

User Review  - Angie Dianetti - Goodreads

I hate the title - but will see - reading for NEOSTC book club Read full review

Review: Friends with Benefits: A Social Media Marketing Handbook

User Review  - Marc - Goodreads

Not the most insightful book I have read on the topic of Social Media Marketing, but as every book on this topic does, it offers a few helpful tips here and there geared to dedicated marketers, not so ... Read full review

Selected pages

Contents

What Is Social Media?
1
Get Social Media Ready
21
Flagging a Ride Finding the Right Bloggers and Communities
47
Netiquette Miss Manners for the Web
63
Stick Out Your Thumb Devising Your Pitch
79
Measuring Success How to Monitor the Web
99
Is Social Media Marketing Risky Business?
115
Damage Control in the Digital Age
131
Understanding Facebook
171
Video Marketing with YouTube and Other Video Sharing Sites
195
The Twitter Revolution
219
The Power of Crowds Understanding and Participating in Online Communities
239
Afterword
261
Recommended Reading
263
Index
265
Copyright

Does MySpace Still Matter?
155

Common terms and phrases

About the author (2010)

Darren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada's social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at DarrenBarefoot.com.