Friends with Benefits: A Social Media Marketing Handbook
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.
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Review: Friends with Benefits: A Social Media Marketing HandbookUser Review - Goodreads
I hate the title - but will see - reading for NEOSTC book club
Review: Friends with BenefitsUser Review - Marc - Goodreads
Not the most insightful book I have read on the topic of Social Media Marketing, but as every book on this topic does, it offers a few helpful tips here and there geared to dedicated marketers, not so ... Read full review
What Is Social Media?
Get Social Media Ready
Flagging a Ride Finding the Right Bloggers and Communities
Netiquette Miss Manners for the Web
Stick Out Your Thumb Devising Your Pitch
Measuring Success How to Monitor the Web
Is Social Media Marketing Risky Business?
Damage Control in the Digital Age
Does MySpace Still Matter?