Friends with Benefits: A Social Media Marketing Handbook

Front Cover
No Starch Press, 2010 - BUSINESS & ECONOMICS - 280 pages
2 Reviews

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.

Friends With Benefits explains how to:

* Connect with potential customers and join their conversations
* Tweak your website to support your social media marketing campaigns
* Promote your products or brand and manage the toughest negative online feedback
* Track marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.

  

What people are saying - Write a review

Review: Friends with Benefits: A Social Media Marketing Handbook

User Review  - Angie Dianetti - Goodreads

I hate the title - but will see - reading for NEOSTC book club Read full review

Review: Friends with Benefits: A Social Media Marketing Handbook

User Review  - Marc - Goodreads

Not the most insightful book I have read on the topic of Social Media Marketing, but as every book on this topic does, it offers a few helpful tips here and there geared to dedicated marketers, not so ... Read full review

Selected pages

Contents

What Is Social Media?
1
Get Social Media Ready
21
Flagging a Ride Finding the Right Bloggers and Communities
47
Netiquette Miss Manners for the Web
63
Stick Out Your Thumb Devising Your Pitch
79
Measuring Success How to Monitor the Web
99
Is Social Media Marketing Risky Business?
115
Damage Control in the Digital Age
131
Understanding Facebook
171
Video Marketing with YouTube and Other Video Sharing Sites
195
The Twitter Revolution
219
The Power of Crowds Understanding and Participating in Online Communities
239
Afterword
261
Recommended Reading
263
Index
265
Copyright

Does MySpace Still Matter?
155

Common terms and phrases

About the author (2010)

Darren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada's social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at DarrenBarefoot.com.