Rumor in the Marketplace: The Social Psychology of Commercial Hearsay

Front Cover
Auburn House Publishing Company, 1985 - Social Science - 180 pages
0 Reviews

This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.

The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Related books

References to this book

All Book Search results »

References from web pages

JSTOR: Rumor in the Marketplace: The Social Psychology of ...
Social Psychology Rumor in the Marketplace: The Social Psychology of Commercial Hearsay, by FREDERICK KOENIG. Dover, MA: Auburn House, 1985. 180 pp. ...
links.jstor.org/ sici?sici=0094-3061(198609)15%3A5%3C776%3ARITMTS%3E2.0.CO%3B2-7

collective behaviour :: Specialized studies -- Britannica Online ...
... News: A Sociological Study of Rumor (1966); and Fredrick Koenig, Rumor in the Marketplace: The Social Psychology of Commercial Hearsay (1985).
www.britannica.com/ eb/ article-25329/ collective-behaviour

When Truth Doesn’t Win in the Marketplace of Ideas: Entrapping ...
Entrapping schemas 1. When Truth Doesn’t Win in the Marketplace of Ideas:. Entrapping Schemas, Gore, and the Internet. Chip Heath & Jonathan Bendor ...
igs.berkeley.edu/ research_programs/ ppt/ papers/ Gore412.pdf

Speaking with Vampires "d0e4190"
... Turner, I Heard It Through the Grapevine; and Frederick Koenig, Rumor in the Marketplace: The Social Psychology of Commercial Hearsay (Dover, Mass. ...
content.cdlib.org/ xtf/ view?docId=ft8r29p2ss& doc.view=content& chunk.id=d0e4190& toc.depth=1& anchor.id=0& brand=eschol

Marketing & Sales
65, Rumor in the Marketplace: The Social Psychology of Commercial Hearsay ~ Frederick Koenig Auburn House Frederick Koenig ...
www.mybusinessbee.com/ cat904012.html

:: esmas compras
Rumor in the Marketplace: The Social Psychology of (Rumor in the Marketplace: The Social Psychology of Commercial Hearsay Libros Ingles Antiques ...
esmas.prml.com.mx/ esmas/ catalogo/ dsp_autor.cfm?autID=252670

Bibliographic information