Starting and Running an Online Business For Dummies

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Wiley, Sep 13, 2011 - Business & Economics - 400 pages
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The fast and easy way to start and run an onlinebusiness

Starting an online business is no longer a novelty. It's a factof life for individuals and established companies alike. The goodnews is that e-commerce and the practice of selling goods andservices through a Web site and is not only here to stay, but it'sthriving. More good news is that the steps required to conductcommerce online are well within the reach of ordinary people, evenif you have no business experience. All you need is a good idea, abit of start-up cash, computer equipment, and a little help fromthe practical, hands-on information in Starting and Running anOnline Business For Dummies.

With strategies to help you identify your market, design yourwebsite, choose services, trade securely, boost sales, and stayahead of the competition; Starting and Running an OnlineBusiness For Dummies is just what you need to succeed. You'lldiscover how to open an online business in ten easy steps, how toselect the right web host and design tools, why giving youre-business site structure and style is vital, techniques onattracting and keeping customers, and much more.

  • Advice on how to get your business on the Web quickly andeconomically
  • Completely revised and updated
  • Includes the latest information on web hosting, search engineoptimization, pay-per-click advertising, harnessing the power ofsocial media marketing, and more
Whether you're a budding entrepreneur or a small business ownerlooking to expand your business online, this up-to-date andeasy-to-follow guide covers all the essentials you need to know toget on the Web quickly and economically, without all the technicaljargon and hype bogging you down.

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About the author (2011)

Kim Gilmour is a business and technology journalistspecialising in web hosting, social media and promotion. She haswritten for Which? Computing magazine, Web User andInternet Magazine and is the author of Digital Photographyfor the Older & Wiser.

Dan Matthews is editorial director of Casis Media andco-author of Starting a Business on ForDummies.

Greg Holden is the author of over 25 books includingeBay PowerUser's Bible.

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