Apple Confidential 2.0: The Definitive History of the World's Most Colorful CompanyApple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar. |
Contents
The Genesis of Apple | 1 |
Wozs Wanderings | 27 |
The Apple III Fiasco | 41 |
Millionaire Mania | 59 |
The Strangest Bedfellow of All | 67 |
From Xerox with Love | 73 |
The Making of Macintosh | 85 |
Macintosh Insiders | 103 |
What Went Wrong? | 169 |
The Fallen Apple | 183 |
What Jobs Did NeXT | 207 |
The Pixar Phenomenon | 217 |
The Star Trek Saga | 229 |
From Diesel to Doctor | 233 |
The Clone Quandary | 245 |
The Doctors Strong Medicine | 263 |
The Greatest Commercial That Almost Never Aired | 109 |
The Mac Meets the Press | 115 |
Mac Models Timeline | 121 |
Why 1985 Wasnt like 1984 | 143 |
Telecom Troubles | 147 |
The Remarkable Riseand Fabulous Fall of John Sculley | 153 |
The Copland Crisis | 273 |
Happily Ever Apple? | 289 |
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