Conflict and Tradeoffs in Decision Making

Front Cover
Elke U. Weber, Jonathan Baron, Graham Loomes
Cambridge University Press, 2001 - Business & Economics - 347 pages
What makes some decisions easy and others difficult? Current research in judgment and decision making indicates that conflict plays a decisive role in decision making processes. The essays in this book address questions about the causes of conflict and its effects on decision making and emotions, particularly (but not only) the emotion of regret. Several chapters address the role of attribute tradeoffs, such as that between money and risk, in the measurement of values for policy purposes. The chapters provide overviews of several current research programs and present new data.
 

Contents

Predicting Perceived Differences in Tradeoff Difficulty
25
The Enhancement of Feature Salience in Dichotomous
65
The Impact of Emotional Tradeoff Difficulty
86
Impulse Buying in Ordinary and Compulsive Consumers
110
Behavioral
136
Decisions About Prenatal Screening
156
Judgments of Relative Importance
175
Private Values and Public Policy
205
Problems and Some Solutions
231
Decisions with Multiple Stakeholders and Conflicting
259
Designing Websites to Empower Health Care Consumers
300
Interpreting Conflicts Between Intuition and Formal Models
323
Index
345
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