Tribes: We Need You to Lead Us

Front Cover
Penguin, Oct 16, 2008 - Business & Economics - 160 pages
22 Reviews
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals—people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.


If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.


If you ignore this opportunity, you risk turning into a "sheepwalker"—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It's not easy, but it's easier than you think.

  

What people are saying - Write a review

User ratings

5 stars
6
4 stars
3
3 stars
4
2 stars
4
1 star
5

Review: Tribes: We Need You to Lead Us

User Review  - Jonathan Brooker - Goodreads

It was a good book. I just think I read it wrong. What I mean is, I thought I'd be reading a book that was going to give pointers and practical help in how to build a tribe, nurture a tribe, and lead ... Read full review

Review: Tribes: We Need You to Lead Us

User Review  - MA Lomascolo - Goodreads

I get it, and I see the value in what the author is saying. But I was not in the right mind set to read the book. All around me I see the destruction of the world because of one thing - tribalism ... Read full review

Contents

 
 
Acknowledgments and the Story of Tribes
Copyright

Common terms and phrases

About the author (2008)

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

Bibliographic information