books.google.com.au - The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for "better" food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be...http://books.google.com.au/books/about/The_Handbook_of_Organic_and_Fair_Trade_F.html?id=tZk-AHmL6-QC&utm_source=gb-gplus-shareThe Handbook of Organic and Fair Trade Food Marketing