In The Blank Slate, Steven Pinker, one of the world's leading experts on language and the mind, explores the idea of human nature and its moral, emotional, and political ...

Although women drive some 80 percent of all buying decisions, only a few companies have learned to refocus on women and achieve stunning results. Case studies on McDonald's ...

A leading expert on marketing to woman shows how to reach today's ultra-busy female consumer.

Equally useful for seasoned professionals and those new to the field, Carolyn Handler Miller covers effective techniques for creating compelling narratives for a wide variety ...

The neoclassical theory of choice is an integral part of a large and growing literature. Its elegance, simplicity and apparent generality appear, increasingly, to influence the ...