Public opinion pools have become staples of contemporary political reporting, and most national news organizations have sophisticated in-house polling operations. The increased ...

In this book Michael Traugott and Paul Lavrakas give voters everything they need to know about election polls and why it matters that we understand them. If statistics are ...

The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are ...

In a rigorous critique of public opinion polling in the U.S., George F. Bishop makes the case that a lot of what passes as "public opinion" in mass media today is an illusion ...

On January 8, 2008, the date of the New Hampshire primary, media pollsters made their biggest prediction gaffe since dubbing Thomas Dewey a shoo-in to beat incumbent president ...

Many students develop misinformed opinions about the American electoral process. Conventional Wisdom and American Elections: Exploding Myths and Misconceptions debunks some of ...

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.