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The Shallows: What the Internet Is Doing to Our Brains

Nicholas Carr - 2011 - Science - Limited preview
Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic ...

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That ...

Dan Ariely - 2010 - Business & Economics - Limited preview
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our ...

Zag: The Number-one Strategy of High-performance Brands : a Whiteboard Overview

Marty Neumeier - 2007 - Business & Economics - No preview available
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the ...

The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries - 2009 - Business & Economics - Limited preview
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern ...

Silos, Politics and Turf Wars: A Leadership Fable About Destroying the ...

Patrick M. Lencioni - 2006 - Business & Economics - No preview available
In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations ...

A Technique for Producing Ideas

James Young - 2003 - Business & Economics - Snippet view
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new ...

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ...

Margaret Mark, Carol S. Pearson - 2001 - Business & Economics - Snippet view
This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of other powerful brands, this book shows that successful branding corresponds to basic ...

Join the Conversation: How to Engage Marketing-Weary Consumers with the ...

Joseph Jaffe - 2007 - Business & Economics - Snippet view
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers ...