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Darren Woolley's libraryResults 1-8 of 8

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The Shallows: What the Internet Is Doing to Our Brains

Nicholas Carr - 2011 - Science - Limited preview
Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic ...
799 Reviews - Write review

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That ...

Dan Ariely - 2010 - Business & Economics - Limited preview
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our ...
108 Reviews - Write review

Zag: The Number-one Strategy of High-performance Brands : a Whiteboard Overview

Marty Neumeier - 2007 - Business & Economics - No preview available
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the ...
51 Reviews - Write review

The Fall of Advertising and the Rise of PR

Al Ries, Laura Ries - 2009 - Business & Economics - Limited preview
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern ...
33 Reviews - Write review

Silos, Politics and Turf Wars: A Leadership Fable About Destroying the ...

Patrick M. Lencioni - 2006 - Business & Economics - Limited preview
In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations ...
64 Reviews - Write review

A Technique for Producing Ideas

James Young - 2003 - Business & Economics - Snippet view
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new ...
6 Reviews - Write review

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of ...

Margaret Mark, Carol Pearson - 2001 - Business & Economics - Snippet view
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by ...
12 Reviews - Write review

Join the conversation: how to engage marketing-weary consumers with the ...

Joseph Jaffe - 2007 - Business & Economics - Snippet view
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers ...
8 Reviews - Write review