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Fredrick Koenig
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Rumor in the Marketplace: The Social Psychology of Commercial Hearsay Hardcover – 30 September 1985

by Frederick W. Koenig (Author), Fredrick Koenig (Author), Fred Koenig (Author)
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This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.

The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.

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  1. ISBN-10
    0865691177
  2. ISBN-13
    978-0865691179
  3. Publisher
    Bloomsbury 3PL
  4. Publication date
    30 September 1985
  5. Language
    English
  6. Dimensions
    15.6 x 1.27 x 23.39 cm
  7. Print length
    194 pages
  8. See all details
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Review

?A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively.?-Robert Levy, Senior Editor, Dun's Business Month

"A foremost authority on commercial rumors, ÝKoenig¨ not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively."-Robert Levy, Senior Editor, Dun's Business Month

"A foremost authority on commercial rumors, [Koenig] not only analyzes their origins and details the courses companies have followed to stifle them but outlines a sensible program for dealing with them deftly, swiftly and effectively."-Robert Levy, Senior Editor, Dun's Business Month

About the Author

enig /f Frederick

Product details

  • Publisher ‏ : ‎ Bloomsbury 3PL (30 September 1985)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 194 pages
  • ISBN-10 ‏ : ‎ 0865691177
  • ISBN-13 ‏ : ‎ 978-0865691179
  • Dimensions ‏ : ‎ 15.6 x 1.27 x 23.39 cm

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Fredrick Koenig

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