Applied EI: The Importance of Attitudes in Developing Emotional Intelligence

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Wiley, Oct 2, 2006 - Business & Economics - 326 pages
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A decade on from its birth, emotional intelligence is attractingmore attention than ever before. Why? Because of its provenconnection to performance. Tomorrow's leaders will have to befacilitators who work collaboratively to help others develop theirpotential, and this will require emotionally intelligent skills andattitudes. Against this landscape, Applied EI provides the toolsand advice needed to develop and manage a relationship withyourself and create positive relationships with others - the twincornerstones of emotional intelligence.

We're all capable of acting with emotional intelligence. Most ofus don't, because internal interferences - misguided beliefs andattitudes learnt in childhood - get in the way. Countering this,Applied EI attaches unique importance to the role of attitudes indeveloping and applying emotional intelligence. Tim Sparrow andAmanda Knight stress that EI isn't a synonym for personality; it'sabout managing personality. That's why knowing how to put EI intopractice is essential. And that's why reducing EI to a singlenumber or score misses the point, and serves only to give usanother measure by which to judge ourselves and others.

Anyone interested in performance improvement today needs to beinterested in emotional intelligence. Applied EI shows how ourattitudes underpin our EI, explores how to develop emotionallyintelligence attitudes, and lays out tactics for applying them inpractice. It discusses what is needed at individual, team andleadership development levels, and considers what it means to be anEI practitioner. Its practical approach and unique perspective makeit a must-read for anyone involved in the field of personaldevelopment.

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About the author (2006)

Tim Sparrow has had a varied career. He has threemaster’s degrees (social anthropology, social psychology andindustrial relations) and has worked in central and localgovernment, in industry and commerce, as a management consultant,and also as a counsellor, psychotherapist and clinical supervisor.He has devoted the last ten years to developing the theory ofemotional intelligence and exploring actively how these insightscan most profitably and effectively be applied by individuals andby organisations. Hence his founding of the Centre for AppliedEmotional Intelligence, and the development of the unique actionlearning programme for its Certificate in Emotional Intelligencepractitionership. Developing Applied EI satisfies his twinpassions: finding out the truth, and changing the world for thebetter.


Amanda Knight is Research and Development Director forthe Centre for Applied Emotional Intelligence, a role tasked withkeeping the Centre at the leading edge of emotional intelligencepractice. She is also course director of the Centre’s unique,in-depth EI practitioner programme. As an EI facilitator and coach,she is passionate about human potential and authentic leadership.‘Living the values’ and ‘being the change’are easy to say, but not easy to do, and healthy, emotionallyintelligent attitudes towards oneself as well as towards others areintrinsic to authenticity and stress-free living. Focused on the‘how to’, Amanda has pioneered an approach todevelopment training combining AppliedEI™ with experientiallearning, and a guided AppliedEI™ development programme forindividuals.

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