Cartoon Cultures: The Globalization of Japanese Popular Media
From 1993 to 2003, exports of Japan’s cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world - in U.S. malls, teen girls flock to purchase the latest Fruits Basket graphic novel; in Hungary, young people gather for a summer «cosplay» (costume dress-up) event - illustrate the global popularity of manga and anime. Drawing on extensive research and more than 100 original interviews, Anne Cooper-Chen explains how and why the un-Disney has penetrated nearly every corner of the planet. This book uses concepts such as cultural proximity, uses and gratifications, and cultural variability to explain cross-cultural adaptations in a broad international approach. It emphasizes that overseas acceptance has surprised the Japanese, who create manga and anime primarily for a domestic audience. Including some sobering facts about the future of the industry, the book highlights how overseas enthusiasm could actually save a domestic industry that may decline in the contracting and graying country of its birth. Designed for courses covering international mass media, media and globalization and introduction to Japanese culture, the book is written primarily for undergraduates, and includes many student-friendly features such as a glossary, timeline and source list.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Japan as Creator and Exporter
East and Southeast Asia
The United States
Looking Forward and Back
Other editions - View all
Akira American anime and manga anime fans appeared Asia Astro Boy audience Bouissou Brienza cartoon arts Cartoon Network Chapter characters China Chinese cons cosplay costume Crayon Shin-chan Crunchyroll debut Detective Conan domestic Doraemon Dragon Ball dubbed DVDs English Entertainment episodes exports fandom favorite female film foreign France French Fullmetal Alchemist genres Germany girls global graphic novel Gundam industry International Internet interview Inuyasha Japan Japan's cartoon culture Japanese anime Japanese cartoons Japanese manga kawaii Kodansha Korean Koyama-Richard licensed Macias magazine manga and anime manga publishers manga/anime Matsui million Napier Naruto original Osamu Tezuka Otakon otaku overseas Pinansky pirated Pokemon popular culture programs Protoculture Addicts Richmond robot Sailor Moon scanlators Schodt Shonen Jump shoujo shows Shueisha story style Taiwan television titles Toei Tokyo Tokyopop told the author translated TV anime TV series University video games viewers VIZ Media watch young