Changing Minds: The Art and Science of Changing Our Own and Other People's Minds

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Harvard Business School Press, 2006 - Psychology - 244 pages
Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind--and how to influence that process. Drawing on decades of cognitive research and compelling case studies--from famous business and political leaders to renowned intellectuals and artists to ordinary individuals--Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one. Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives. Howard Gardner is the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education and senior director of Harvard Project Zero. The recipient of a MacArthur Prize Fellowship and 20 honorary degrees, he is the author of more than 20 books.

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LibraryThing Review

User Review  - mephistia - LibraryThing

I'm actually reading this for a class, and I gotta say, it's a really fascinating read. Gardner prefers a mix of cognitive/ behavioral psychology, with an emphasis on the cognitive side. He's got some ... Read full review

LibraryThing Review

User Review  - DaveShearon - LibraryThing

I admit to pre-judging Howard Gardner without reading him. I've felt the education community's adoption of his unprove theory of "multiple intelligences" has been a mistake. I read this book as a ... Read full review

About the author (2006)

The author of fifteen books, eminent Harvard psychologist Howard Gardner revolutionized our understanding of intelligence, creativity, and leadership with such books as Frames of Mind, Creating Minds, and Leading Minds.

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