Competitive Identity: The New Brand Management for Nations, Cities and Regions
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
achieve advertising Africa American assets attractive audience become behaviour believe Bhutan Botswana brand equity brand image brand management brand strategy brand values building Competitive Identity cities and regions City Brands Index communications companies Competitive Identity consumer coun country of origin country’s image create creativity cultural Danish Denmark European Union example exports fact famous foreign Germany Germany’s global brand hard power hexagon idea Identity strategy important innovation interesting investment promotion isn’t Jamaica Japan marketing Maurice Allais minds Nation Brands Index national identity national image national reputation Nokia Olympics origin effect panellists people’s perceptions political population positive products and services public diplomacy ranked reality reason relevant sector selling Simon Anholt simply Slovenia social soft power sporting Sri Lanka stakeholders sumers Sweden task there’s things tion tourism tourist board usually