Competitive Identity: The New Brand Management for Nations, Cities and Regions

Front Cover
Springer, Nov 13, 2006 - Business & Economics - 147 pages
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

2 The Theory of Competitive Identity
25
3 Understanding National Image
43
4 Planning for Competitive Identity
63
5 Implementing Competitive Identity
87
6 Competitive Identity and Development
113
Notes
129
Index
131
Copyright

Other editions - View all

Common terms and phrases

About the author (2006)

Simon Anholt is the leading authority on managing national identity and reputation. He is the British Government's advisor on Public Diplomacy, and has advised the governments of the Netherlands, Jamaica, Tanzania, South Korea, Sweden, Botswana, Germany, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America's reputation). He is also a co-author of Beyond Branding, The Economist's Brands and Branding, Heritage and Identity and Destination Marketing. He is the founder of the Anholt Nation Brands Index and City Brands Index.